Tech companies are investing in artists to improve creativity

Art and science have been intertwined for centuries, involving the same starting block: the research question. A 2008 study in the Journal of Psychology of Science and Technology showed that compared to other scientists, Nobel Laureates are disproportionately involved in artistic side projects and hobbies. Although this year’s Laureates aren’t exactly disciples of the famous polymath Leonardo da Vinci, creative thinking surely played an important role in their recent achievements. …

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